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Mall Entrance Heroes
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Binding: HardcoverDewey Decimal Number: 658.8 EAN: 9780230201606 ISBN: 0230201601 Label: Palgrave Macmillan Manufacturer: Palgrave Macmillan Number Of Items: 1 Number Of Pages: 256 Publication Date: July 08, 2008 Publisher: Palgrave Macmillan Release Date: July 08, 2008 Sales Rank: 502812 Studio: Palgrave Macmillan Editorial Review: Product Description: Women are the most financially attractive target audience and marketing to them will accelerate higher shareholder value. Women buy the weekly shopping, home insurance, household appliances, soft furnishings, holidays and more. CEOs and Marketers need to acknowledge that women really are the Boss when it comes to buying. Browse for similar items by category:
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